Making sure you have awesome company description is very important. This information will appear across all your business listings, and will be one of the first things customers ready about your business.
Plus, not only does it introduce a potential visitor to your business, it also helps your company get found easier online and adds to the overall online search experience!
To get started, just login to your business Hub here and head to your Reputation tab. Here, you'll be able access your Listings and Reviews dashboards.
Next, select Listings and scroll down to your Company Description.
Click Edit to make your desired changes to your company description.
Now, enter your long and short company description. When you're finished, press Save.
Why do I need to add a short and long description?
Different platforms either accept a short or long description, so it's important to have one of each.
Crucially, the short description is limited to a maximum of 200 characters. The long description is limited to 1000 characters. Please take the time to write a compelling description. Writing a short description with 10 keywords max will increase your findability when related queries are being entered.
Please note: Google searches always take a long description containing less than 750 characters into consideration first. If the long description has more than 750 characters, Google will display only the short description.