Online reviews are crucial for your business. Most business owners struggle with keeping their reviews on par and spend a lot of time on them. So, why do reviews matter?
The following guide will show you exactly how to deal with your reviews, so you can start to gather high ratings from your customers and improved rankings on review sites.
What are reviews?
When you’re on the lookout for a new place to eat, what’s the best way to find a great restaurant? Ask someone who’s been there, of course! Nowadays, if you don’t have someone to ask, that's when most of us turn to online reviews.
It’s no secret people are highly influenced by peer reviews. Take dining out, for instance. Even if we’re not eating at a restaurant everyday, most people will dine out multiple times in any given month. With so many restaurants competing for attention, what’s the best way to get customers through the door?
Customers take many factors into consideration when deciding where to go and what new companies to try out.
It’s not just about how great the product is, but also how good the service is, how polite the employees are, and how well maintained the facilities are.
The truth is, consumers trust advertising less and less, and are turning to reviews to find out what a company is really all about.
The right ranking
There are certain rules that review sites follow in order to determine the right ranking for your business. As a rule of thumb:
- More reviews are better than less reviews
- Positive reviews are better than bad reviews
- Recent reviews are better than reviews from the past