Instagram is one of the best ways to reach customers, especially if you already take great photos of your products. Most people now use Instagram to research products, discover new ones, and decide whether to buy. Here's how to create posts, stories, and Reels for your business.
Note: Before you start, download the Instagram app to your phone and create an Instagram account.
Tips for great business content
Build a habit of posting about your products.
Show the process behind creating your products.
Show every variation of your products.
Create story highlights for different products.
Share photos and videos your customers have posted with your products.
How to make an Instagram post
Step 1: Start a new post
Tap the + (create) icon at the top of your screen and choose Post. Select the photos or videos you'd like to share from your phone's library. You can add up to 10 in each post.
Step 2: Edit and add a caption
Enhance your photos with filters, then tap Next (iPhone) or the arrow icon (Android). Add a caption describing your products, services or business, and add hashtags to reach a wider audience.
Pro tip: Use a free hashtag research tool to find the right hashtags. Search by keyword, for example, "custom clothing", then pick popular choices like #customclothingdesign.
Step 3: Share your post
Tap Share (iPhone) or the check mark icon (Android).
How to post an Instagram story
Stories are great for highlighting special promotions or products. They disappear after 24 hours, unless you add them to your profile as story highlights.
Step 1: Start a new story
Tap the + icon at the top and choose Story, or swipe right from your Instagram feed.
Step 2: Take or choose a photo or video
Tap the circle at the bottom of the screen to take a photo, or tap and hold to record a video. To choose one from your gallery, swipe up anywhere on the screen. You may see gallery suggestions to help you choose.
Step 3: Add extras and share
Use the draw, text, and sticker icons to decorate your story. To remove text or a sticker, drag it to the bin at the bottom of the screen. When you're ready, tap Your story in the bottom left.
How to post an Instagram Reel
Reels are vertical videos of up to 90 seconds, with editing tools and a library of trending music to help your content get noticed. Unlike stories, Reels don't disappear after 24 hours.
Step 1: Start a new Reel
Tap the + icon at the top and select Reel, then tap Get Started.
Step 2: Record or upload footage
Press and hold the record button to capture footage, or upload video from your camera roll.
Step 3: Edit and share
Add music, stickers, drawings, and text using the icons at the top of the editor. Tap Next in the bottom-right corner, adjust your settings, and share your Reel.
Final thoughts
Done, you're ready to show off your business on Instagram! For more ideas, try the UENI Social Media Image Creator to design eye-catching posts.