More people now use AI tools like ChatGPT, Google Gemini, and Perplexity to find businesses. Instead of a list of links, these tools give direct answers and often recommend specific businesses. Here's how UENI helps make sure yours is one of them.
What is AI search?
AI search optimization, also called Generative or Answer Engine Optimization (GEO/AEO), helps AI tools understand your business well enough to recommend it. AI tools look for:
Clear business information: who you are, what you do and where you operate.
Specific, factual content, not just marketing language.
Trust signals like experience, credentials and reviews.
Well-structured information that's easy to extract and summarize.
What UENI is doing to prepare your website
Answer-ready content
We add FAQs that mirror real customer questions, write clear and detailed service descriptions, structure blog posts to give direct answers upfront, and include your location, services and key facts across your pages.
Credibility and expertise
We showcase your years of experience, certifications and licences, add named profiles or owners where possible, include specific service details, and keep meaningful customer testimonials with service and location context.
A structure AI can read
We improve your site's structured data (schema markup), keep key information consistent and accessible, avoid hiding content behind complex scripts, and make your site easy for AI crawlers to process.
Fresh, up-to-date content
We're developing tools for regular content updates, adding AI-assisted blog writing, and improving how updates appear across your site.
Better business information
We're refining onboarding to collect more detailed service descriptions, credentials and certifications, and specifics like areas served, pricing and capabilities.
How you can help
You don't need to do anything, as we keep improving your website for both traditional and AI search. But you can boost your chances by:
Sharing detailed, accurate business information.
Telling us about your credentials, experience and specialisms.
Keeping your services and offers up to date.
Note: AI search extends SEO rather than replacing it. Ranking well on Google actually improves your chances of being cited by AI tools, so we optimize your site for both.
Pro tip: The more specific your information, the more likely AI tools are to recommend you.
Final thoughts
With clear content, strong credibility, and a smart structure, your business is ready for the next generation of search!