Skip to main content

What is Search Engine Optimization (SEO)?

A simple explanation of search engine optimization (SEO) and why it matters for your website.

Not sure what SEO means or why it matters? It's a lot simpler than it sounds.

What is SEO?

Search engine optimization (SEO) is everything you do to help your website rank higher in search results, so customers find you faster when they search online.

An example

Imagine a farmer called Fred with a website, fredsfantasticfarm.com. Fred wants to rank higher in searches, so he makes a few improvements to his site. Before long, it rises up the rankings like a helium balloon. By making those changes, Fred optimized his site for search engines. That's SEO!

Note: UENI does a lot of SEO for you. See what SEO UENI provides.

Pro tip: Ready to improve your own rankings? Read our top SEO tips for business owners.

Final thoughts

Pretty simple, right? A few smart changes can help more customers find you.

Did this answer your question?