Verifying your business profile on Google My Business is crucial to building your online presence. It'll help your business show up on Google Maps, improve your search ranking and enable you to see and respond to Google reviews.

All UENI plans include free Google My Business listing set-up. This feature is included in all our plans. Thanks to our partnership with Google, we can verify many businesses on GMB automatically. This means that most of our customers will receive their website and Google listing at the same time.

However, some business types require manual verification, and Google will not display listings on Google Maps unless they are completely verified. If this is the case, you'll need to take additional steps to verify it and get it published.

Double-check your business address 

In order to manually verify a Google listing, we'll need a complete and accurate business address. It doesn't need to show up on your page, but we cannot build your GMB without it. Although Google offers a few other verification methods –namely phone call, text, email and Google Search Console–, the only method that's available to all users is a verification postcard from Google. 

While you may not conduct your business at a physical location, Google requires a full address to send your postcard, and won't accept PO boxes or remote mailboxes in this field.

Before you submit your address, make sure it's complete, accurate and well-formatted. Remember to include street and number (if applicable), postal code, city, state and country. If you're not sure how to format it, it's a good idea to search it on Google Maps and follow the same style.

You can update your address on your website's editor. Just head to your website editor herethen click on Sections and select Contact Me. Once you're done, remember to hit the Save button at the bottom.


Choose your verification method

Next, you'll need to pick a verification method. To see the verification options available to you, simply log in to your UENI Hub and click on the My Customers tab.

In the Google My Business section at the bottom, you'll see the following screen:

If the business address method is your only available option, you'll have to request your postcard by clicking the Send PIN button. Depending on your location, it may take up to two weeks to arrive at your address of choice.

Once you have received the PIN through your preferred verification method, enter it in your UENI Hub. Google will then review your business listing and publish it within 24 hours.

Methods like phone call or text are faster, as you'll receive your PIN instantly, but keep in mind that the review process still applies before your listing is published.

Please note: At the time of writing, GMB is advising that postcards may take longer to arrive due to COVID-19. Reviews may also take up to 3 days to appear.


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