What is a Google Business Profile?

A Google Business Profile (GBP) is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. As a Google Partner, UENI creates this profile for all customers who subscribe to our Basic, Plus & Growth plans.

In addition to creating this profile, UENI makes it easy for your to verify it as well, ensuring that you have to go through no hassle to create your GMB listing.

Having a Google Business Profile automatically puts your business on:

  • Google Search results
  • Google Maps


Let's take the example of a business called Cobbler & Shoe Repair.

If the business has a Google Business Profile, here's what it will look like when a customer searches the business name on Google:

Why is this valuable?

Having a Google Business Profile is one of the essentials when it comes to creating your online presence on such a high-traffic platform such as Google. The best part about having your GBP listing made through UENI is that your website and listing are automatically connected with each other. What this means is that any changes you make to your website via the Editor are automatically synced and shown on your GBP as well!

For example, if you add new images on your website, the same images will be uploaded to your GMB listing.

If you have already created your Google Business Profile, read this post from the UENI Blog on how to make your business stand out!

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