Once you have connected your Google Analytics property or your Meta Pixel to your site, your UENI website automatically reports the visitor actions below. You do not need to add any code.
Use these event names when you set up conversions in Google Ads or Meta Ads.
Always tracked
What happens | Google Analytics | Meta Pixel |
A visitor opens any page of your site | page_view | PageView |
Contact and inquiry events
What the visitor does | Google Analytics | Meta Pixel |
Clicks your phone number in the contact panel | phone_click | Contact |
Clicks WhatsApp in the contact panel | whatsapp_click | Contact |
Clicks Send Message in the contact panel | message_click | — |
Opens the message form | message_form_open | — |
Submits the message form | message_form_submit | — |
Message sent successfully — this is your lead | generate_lead | Lead |
Shares your site by email from the header | share | — |
Booking events
What the visitor does | Google Analytics | Meta Pixel |
Clicks Book — in the contact panel, on your services list, or on a single service | booking_click | — |
Opens the time-slot step | booking_form_open | — |
Reaches the contact-details step | booking_form_contact_info | — |
Presses Continue in the booking form | booking_form_continue | — |
Presses Book in the booking form | booking_form_submit | — |
Booking confirmed | book_appointment | Schedule |
Shop events
These events also carry the order value, the currency and the products involved, so Google and Meta can optimize your ads towards revenue rather than just clicks.
Step | Google Analytics | Meta Pixel | When it fires |
Product viewed | view_item | ViewContent | a visitor opens one of your products |
Added to cart | add_to_cart | AddToCart | an item is added, with its name and price |
Checkout started | begin_checkout | InitiateCheckout | cart checkout begins, and for paid bookings |
Delivery details added | add_shipping_info | — (no Meta equivalent) | the delivery step of checkout |
Payment details added | add_payment_info | AddPaymentInfo | the payment step of checkout, and of a paid booking |
Order completed | purchase | Purchase | an order is placed, or a paid booking is confirmed |
Using these as conversions in Google Ads
Link your Google Analytics property to your Google Ads account.
In Google Ads go to Goals → Conversions → New conversion action → Import → Google Analytics 4.
Pick the events you care about. Most businesses choose generate_lead, book_appointment and purchase.
Google's own guide to importing GA4 conversions is here.
Using these as conversions in Meta Ads
Your events appear automatically in Events Manager once the pixel is connected.
When you create a campaign in Ads Manager, choose Lead, Schedule or Purchase as the conversion event.
Meta's list of standard events is here.
Checking that it works
Google Analytics: open the Realtime report, then visit your site and perform the action.
Meta: use Events Manager → Test events, or install the Meta Pixel Helper browser extension.
Good to know: the delivery-details step is reported to Google Analytics only, because Meta has no matching standard event for it.
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