Once you've connected Google Analytics or the Meta Pixel, your UENI website automatically reports the visitor actions below, with no code needed. Use these event names to set up conversions in Google Ads or Meta Ads, so your ads work towards real enquiries, bookings and sales.
Always tracked
What happens | Google Analytics | Meta Pixel |
A visitor opens any page of your site | page_view | PageView |
Contact and enquiry events
What the visitor does | Google Analytics | Meta Pixel |
Clicks your phone number in the contact panel | phone_click | Contact |
Clicks WhatsApp in the contact panel | whatsapp_click | Contact |
Clicks Send Message in the contact panel | message_click | — |
Opens the message form | message_form_open | — |
Submits the message form | message_form_submit | — |
Message sent successfully (your lead) | generate_lead | Lead |
Shares your site by email from the header | share | — |
Booking events
What the visitor does | Google Analytics | Meta Pixel |
Clicks Book in the contact panel, services list or a single service | booking_click | — |
Opens the time-slot step | booking_form_open | — |
Reaches the contact-details step | booking_form_contact_info | — |
Presses Continue in the booking form | booking_form_continue | — |
Presses Book in the booking form | booking_form_submit | — |
Booking confirmed | book_appointment | Schedule |
Shop events
These events also include the order value, currency and products, so Google and Meta can optimize your ads for revenue.
Step | Google Analytics | Meta Pixel | When it fires |
Product viewed | view_item | ViewContent | a visitor opens one of your products |
Added to cart | add_to_cart | AddToCart | an item is added, with its name and price |
Checkout started | begin_checkout | InitiateCheckout | cart checkout begins, and for paid bookings |
Delivery details added | add_shipping_info | — (no Meta equivalent) | the delivery step of checkout |
Payment details added | add_payment_info | AddPaymentInfo | the payment step of checkout, and of a paid booking |
Order completed | purchase | Purchase | an order is placed, or a paid booking is confirmed |
Note: The delivery-details step is only reported to Google Analytics, because Meta has no matching standard event.
Step 1: Use events as conversions in Google Ads
Link your Google Analytics property to your Google Ads account.
In Google Ads, go to Goals > Conversions > New conversion action > Import > Google Analytics 4.
Pick your events. Most businesses choose generate_lead, book_appointment and purchase.
Step 2: Use events as conversions in Meta Ads
Once your pixel is connected, events appear automatically in Events Manager.
When creating a campaign in Ads Manager, choose Lead, Schedule or Purchase as the conversion event.
Step 3: Check that it works
Google Analytics: open the Realtime report, then visit your site and try the action.
Meta: use Events Manager > Test events, or the Meta Pixel Helper browser extension.
Final thoughts
With these events in place, your ads can focus on the results that matter most. Need to connect first? See Connect Google Analytics and Connect your Meta Pixel.