Google Ads puts your business in front of people searching for what you offer. Setting up an account takes just a few minutes and some basic business details.
Step 1: Start your account
Go to Google Ads and click Start Now.
Enter the email you want to sign in with. You can use your Gmail address.
Enter your business's website address.
Click Continue.
Sign in to your Google account, or click Create an account to make a new one.
Note: You need a Google account to use Google Ads. If you don't have one, or want to use a different email, click Create an account and follow the steps.
Step 2: Track your conversions
Your ads account shows how many people clicked, but not how many became customers. Connect Google Analytics to see that, and let Google spend your budget on clicks that convert.
Create a Google Analytics 4 property if you don't have one.
Add its Measurement ID in the UENI Editor under Settings > Analytics. Here's how.
Link your Google Analytics property to Google Ads.
In Google Ads, go to Goals > Conversions > New conversion action > Import > Google Analytics 4 and choose your conversions.
Warning: Connecting Google Analytics is only available on the Plus and Growth plans.
Pro tip: Most businesses count generate_lead, book_appointment and purchase. See everything we track.
Final thoughts
Well done, your business is ready to advertise on Google! Advertising on Facebook or Instagram too? Connect your Meta Pixel.