The Meta Pixel measures what visitors do on your website after clicking your Facebook or Instagram ad. With it connected, Meta can optimize your campaigns for real results, like enquiries, bookings and sales, not just clicks.
Warning: This feature is only available on the Plus and Growth plans.
Step 1: Find your Pixel ID
In Meta Events Manager, select your pixel under Data sources. The Pixel ID is a number of roughly 15 digits next to its name. See Meta's instructions.
Step 2: Add it to your site
Open the UENI Editor and click Settings.
Scroll down and select Analytics.
Paste the number into Meta Pixel ID, using digits only, with no letters or spaces.
Click Save.
Your site then sends Meta's standard events, including Lead when someone messages you, Schedule when a booking is confirmed, and Purchase with the order value. See everything we track.
Step 3: Check it's working
In Events Manager, open Test events, then visit your site and try an action.
Or install the Meta Pixel Helper browser extension and open your site.
Note: To disconnect, clear the field and click Save. Nothing is added to your site while the field is empty.
Troubleshooting
"My Pixel ID won't save or isn't tracking": make sure the ID contains digits only, with no letters or spaces.
"I can't see the Analytics settings": check you're on the Plus or Growth plan.
Pro tip: Also connect Google Analytics, or use custom code for other tracking tools.
Final thoughts
Done, your Meta ads can now learn from real results on your website!