Please note: this functionality is only available for subscribers of the Plus or Growth plans.
The Meta Pixel measures what happens on your website after someone clicks your Facebook or Instagram ad. With it connected, Meta can optimize your campaigns towards real results — inquiries, bookings and sales — instead of just clicks.
Find your Pixel ID
In Meta Events Manager, select your pixel (Data sources). The Pixel ID is a number of roughly 15 digits shown next to its name. Meta's own instructions are here.
Add it to your site
Open your UENI Editor and click Settings.
Scroll down and select Analytics.
Paste the number into Meta Pixel ID. It should contain digits only — no letters or spaces.
Click Save.
Your site then sends Meta's standard events, listed in What we track on your website — including Lead when someone sends you a message, Schedule when a booking is confirmed, and Purchase with the order value when someone buys.
Check that it is working
In Events Manager, open Test events, then visit your website and perform the action.
Or install the Meta Pixel Helper browser extension and open your site.
To disconnect, clear the field and click Save. Nothing is added to your website while the field is empty.
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