One of the best ways to capture  customers or audiences is through social media platforms, such as Instagram, especially if you’re already taking great photos of your products.

The majority of people now use Instagram to help research products they already knew about, discover new products, and decide whether or not to make a purchase.

Don’t just take our word for it and try it yourself. You can upload photos or videos of your products and business using Instagram posts or stories. Here are some tips: 

1. Build a habit of posting about your products.
2. Reveal the process behind creating your products.
3. Show all variations of your products.
4. Create story highlights for different products.
5. Share photos and videos that your customers have posted with your products.

These are very straightforward to create. In this article, we will show you the basic steps of how to make an Instagram post and how to post an Instagram story. 

Before getting started, make sure you have downloaded the Instagram app to your mobile devices, and have created an Instagram account. If you haven't already got one, you can create an account here.

Follow the steps in this article to learn

How to make an Instagram Post 

Step 1: Tapcreate new at the top of your screen and choose Post.

  • To upload a photo from your phone's library, select the photo that you'd like to share. For this post, we suggest that you pick photos of your selection of products. You can add up to 10 photos or videos in each post. 

Step 2: Choose the photo you want to upload and enhance your photos with different filters. Once you're done, tap Next (iPhone) or  (Android), then add a caption. You can use caption to describe your products, services or businesses. You can also add Hashtags to help your posts reach wider audiences on Instagram.

Tips:  We recommend using a free research tool like this one to determine the right hashtags for you. You can search by keywords, so if you want to sell custom clothing you can search for “custom clothing” or “custom clothes”, then take a look at the results and find popular choices. Here, for example, we would suggest going with #customclothingdesign. 

Step 3: When you've finished, tap Share (iPhone) or Done (Android).

How to post an Instagram Story 

You can use Instagram story to highlight your special promotions or products.  Instagram stories let you share photos or videos that disappear after 24 hours, unless you add them to your profile as story highlights. 

Step 1: Tap create new at the top and choose Story, or if you are on the homepage of your Instagram feed, and simply swipe right.

Step 2: Tap at the bottom of the screen to take a photo, or tap and hold to record a video. To choose a photo or video from your phone's gallery or camera roll, swipe up anywhere on the screen. You may see gallery suggestions to help you choose what to share.

Step 3: Tap draw, or to draw, add text or a sticker to your photo or video. To remove text or a sticker, drag and drop it on  at the bottom of the screen.

When you're ready to share, tap Your story in the bottom left.

How to post an Instagram Reels

Instagram Reels are vertical videos that can be up to 90 seconds long. They come with many editing tools and an extensive library of trending music and audio to help users create viral content. You can also include multiple video clips, filters, captions, stickers to make attractive Reels. Unlike Stories, Reels don’t disappear after 24 hours.

Step 1: Tap create new at the top and select Reel.

Step 2: You will be taken to the next step to record upload footages for your Reels

Simply choose 'Get Started'. Instagram Reels gives you two options to create a Reel:

  • Press and hold the record button to capture footage; Or
  • Upload video footage from your camera roll.

 Step 3: Edit your Reels 

Once you’re done with recording, you can add music, stickers, drawings, and text to edit your Reel using the icons on the top of the editor.

The Reels editor features built-in creative tools so you can do all your editing from one interface.

When you’re ready, tap Next in the bottom right corner of your screen. You will be able to make adjust different settings as show below, before uploading your Reel. 

Did you know - If you are a customer who has subscribed to the Plus or Growth plan with UENI and has chosen our Social Media Assets creation service during the Signup process, we will provide a range of assets for your social media platforms.

We currently offer social media assets, including:

  • 1 Instagram square post
  • 1 Instagram story video (15 seconds) 
  • 1 engagement idea for your post, story or reel.

Here are some examples of what we have created for customers:

  • Instagram posts 

  • Instagram stories

For more useful tips to enhance your social media's presence, check out our blog posts on how to create amazing product photos, or try UENI Social Media Image Creator tool to create beautiful and attractive posts for all your social media platforms.