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Why is it not possible to delete my Google Business Profile?

Why Google Business Profiles can't be deleted, and how marking your business as permanently closed helps.

If your business has stopped trading, or you no longer want a Google Business Profile, you might want to delete it. Unfortunately, Google doesn't allow profiles to be deleted. But there's a simple solution: mark your business as permanently closed.

Note: Google Business Profile is included on the Plus and Growth plans.

How it looks on Google

Once marked as permanently closed, your listing clearly shows everyone that the business is no longer trading, so customers know to look elsewhere.

Google search listing showing a business marked as permanently closed

Pro tip: Need help marking your business as closed? Contact our support team.

Final thoughts

Marking your listing as permanently closed keeps things clear for everyone searching for you.

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