Verifying your Google Business Profile (GBP) helps your business show up on Google Maps, improves your search ranking, and lets you see and reply to Google reviews. Google won't show your listing on Maps until it's fully verified.
Note: On the Plus and Growth plans, we set up your Google Business Profile for you, but you'll need to complete verification yourself.
Warning: Your business must meet customers face-to-face, at your location or theirs. Fully online businesses aren't eligible. See Google's eligibility and ownership guidelines.
Step 1: Check your business details
Google needs a complete, accurate business address (not a PO box) and phone number to verify you. They don't need to appear on your website.
Include your street and number, postal code, city, state and country.
Not sure of the format? Search your address on Google Maps and copy its style.
Service-area businesses should check their location is accurate, and may need to send Google extra documents.
To update your address, open the UENI Editor, go to your Contact Me section, make your changes and click Save.
Step 2: Choose a verification method
Log in to your UENI Hub, click the My Customers tab, and scroll to the Google Business section to see your options.
Method | Description |
SMS | Google will send a text message with the PIN code to your phone number. |
Google will send an email with the PIN code to your business email. | |
Phone Call | Google will call your phone to deliver the PIN code. |
Business Address | Google will send a postcard to your business address (it may take up to 4 days to arrive). |
Video Verification | Google will ask you to record a video of your business. |
Automatic | Google will attempt to verify your business profile automatically, based on the submitted business information and account info. |
Note: Google decides which options each business sees and doesn't share its criteria. Offered video verification? See how to complete it.
Step 3: Restart if needed
Didn't get a PIN, or want to try another method? You can restart verification after one hour.
Troubleshooting
"I didn't receive a PIN": wait an hour, then restart verification. See more help with missing PINs.
"I can't restart, or I don't see any options": contact us by phone, the UENI Messenger, or email at [email protected].
Final thoughts
Once verified, your business will be live on Google for customers to find!